2024 MIPCOM opened up opportunities for Nigerian creatives- Onah
Ijeoma Onah, founder, Nigerian International Films and TV Summit (NIFS) says the 2024 edition of MIPCOM opened up valuable and new opportunities for Nigerian creatives.
MIPCOM means Marché International des Programmes de Communication.
The 2024 edition was held from Oct. 21 to 24 ,at the Palace of Festivals and Congresses in Cannes, France.
Onah, who partnered with the French embassy to sponsor over 20 Nigerian creatives to the prestigious event, disclosed this in a statement on Friday.
She said “The Nigerian delegation’s engagements at MIPCOM opened up valuable, new opportunities, reinforcing Nigeria’s growing presence in the international film and television landscape.
“It highlighted the unique narratives Nigerian creators bring to global audiences.”
Onah described the experience as transformative for Nigeria’s creative industry, expanding business relationships with the French and global community through strategic partnership with the French Embassy.
She affirmed the role of collaboration in amplifying the reach of Nigerian storytelling on the global stage.
“Indeed we are excited with the level of partnership from the French Embassy in supporting film and TV professionals with a Nigerian pavilion at the largest global content distribution market MIPCOM Cannes.
“Through this partnership, our resolve to continue to drive international business for local Nigerian companies has been reinforced.
“And with the Nigerian International Film and TV Summit, we remain committed to the huge international revenue opportunities through licensing of local programmes.
“This is because this market and its outcome will definitely elevate and transform the dynamics of international distribution for local companies in Nigeria,” she said.
Onah appreciated the French Embassy for the support,which ,she said, made the Nigerian delegation shine at the event.
“We appreciate the generous support and partnership of the French Embassy which made this possible.
“The Nigerian Pavilion became a space of impactful exchange, connecting Nigeria’s industry innovators with international stakeholders.
“Our green white green colour was all over the place, proclaiming the beauty and flourish of our country in the realm of entertainment, creativity, innovation, and technology,” she said.
Christophe Pecot, Audiovisual Attaché of the French Embassy in Nigeria highlighted the Embassy’s commitment to fostering partnerships within the Nigerian audiovisual sector.
Pecot underscored the goal of creating international opportunities.
“My job is to build and implement cooperation between Nigeria and the French audiovisual industry, which is why we were at Cannes for MIPCOM.
“We are connecting Nigerian creators with global broadcasters, aiming to help them bring their content to audiences worldwide,” Pecot explained.
Colette Otusheso, Chief Executive Officer, Accelerate Group said “MIPCOM has provided a rewarding experience in strengthening Nigerian contents’ global reach.
“The Nigerian pavilion was incredibly supportive with a dedicated space for meetings, we’ve been able to explore strategic partnerships with production companies worldwide.
“It has been encouraging to see filmmakers, studios, and distributors, actively seeking the kind of content we have,” she said.
Reflecting on the growing demand for Nigerian storytelling on the world stage, Ferdinand Ademefe, Chief Executive Officer, Magic Carpet Studios, emphasised the importance of international collaboration and shared inspiration.
“As someone passionate about film and animation, MIPCOM offers us a view of what’s possible globally,” he said
“From Europe, to Asia, to America, this platform allows us to see the diversity of creative expression and to position Nigeria as an essential part of that global dialogue.
“Over the course of four days, participants engaged in networking, knowledge sharing, and collaborative efforts aimed at pushing Nigerian content to the global forefront.
“Industry professionals, TV catalogue right holders came together to explore new opportunities and address the challenges facing the industry.
“Through MIPCOM, Nigerian audiovisual leaders and creators are not only amplifying their voices but are also forging pathways for collaboration, innovation, and cultural exchange.
“This presence shows Nigeria’s expanding role in the global entertainment industry and its potential to be a hub for content that resonates with audiences everywhere,” he said.
Ademefe underscored the importance of nurturing and expanding Nigeria’s position in global content markets, as conversations and partnerships established at MIPCOM Cannes paved the way for increased opportunities for Nigerian creators and productions.
“With newfound partnerships and future-focused dialogues, Nigeria is poised to make significant strides in the film, TV, and audiovisual sectors worldwide,” he said.
